Success Story : This woman from Rajasthan cultivates vegetables and fruits organically and earns lakhs of rupees annually by selling them

Success Story : After graduating from college, the majority of individuals choose to work for their family’s company, carrying on a multigenerational legacy. However, 29-year-old Purva Jindal of Bhilwara, Rajasthan, had other ideas. She decided to make a daring move in a different direction rather than following the typical route. Purva seemed to have a definite future after graduating with her MBA from the S. P. Jain Institute of Management and Research in Mumbai in 2017. However, things took an unforeseen turn in 2020 when the COVID-19 epidemic struck. While it was a period of hardship for many, Purva saw it as an opportunity to pursue her passion and take a risk on something she had always secretly fantasized about: doing something novel and significant.

An Emerging Dream: Organic Farming

Purva saw a concerning pattern during the pandemic: a lot of the individuals in her vicinity were becoming sick after eating fruits and vegetables that weren’t organic. She states, “It made me consider launching something that would promote health and well-being.” Purva made the decision to start organic farming despite having no prior experience in farming or agriculture.

She discovered there weren’t many organic farmers in Rajasthan when she started meeting them in 2021. Purva imagined a strategy where organic vegetables would be delivered straight to people’s homes, notwithstanding the obstacles. “Starting a farming business was completely new to me, and I had zero knowledge about it,” she says. She conducted in-depth study to get around this, utilizing websites like YouTube. She also employed specialists in organic farming, who understood how to prepare organic pesticides and work with minerals and nutrients.

Converting Vacant Space into a Rich Prospect

The first obstacle was locating land that was suitable for cultivation. Purva’s family purchased ten acres of desolate property in Hamirgarh in 2014–2015; it was located around 22 kilometers from Bhilwara. Purva found promise in the property despite its rugged terrain. She started by testing the soil, which showed that while the pH of the site was acceptable, certain minerals were lacking. They applied cow dung fertilizer to the soil to enhance its quality.

Three sections made up the ten acres. One third of the area was set aside for farming, while the other third had an office, cow shelters, and irrigation pumps. Although only one area was initially ready for organic farming, it ended up serving as a solid base for Purva’s organic endeavor.

Creating an Organic Farm from the Ground Up

Purva made the decision to create her own nursery and produce veggies from seeds rather than purchasing plants. She started growing a range of winter vegetables by October 2021, such as tomatoes, radish, broccoli, carrots, cauliflower, beets, sweetcorn, brinjal, and even strawberries. The first crop was ready for harvest by December 2021.

Among other crops grown throughout the summer, the farm produced tomatoes, cucumbers, and melons. The property was used year-round for the planting and harvesting of crops. Vegetables were picked by Purva’s crew every other day and brought to clients’ houses three times a week.

She not only started growing veggies but also dairies. Purva manufactures ghee from the multiple Gir cows she owns. The farm now receives additional income from the sale of ghee, which is priced at Rs 1,800 per kilogram. Locally and in places like Jaipur, Kota, Jodhpur, and Chittore, there is a great demand for Purva’s organic goods. She provides veggies in quantity to other organic growers in addition to individual consumers. Purva harvests fruits, vegetables, and other agricultural goods for a yearly income of around Rs 25 lakh, or an average of Rs 7,000 per day.

Developing Markets and Prospects

In response to a question about the cost of her organic products, Purva says that in order to maintain fair rates, they sell directly to customers. “We occasionally suffer minor setbacks, but our main objective is to increase public awareness of the advantages of organic produce,” she explains. “The market will expand as more people get used to eating food that is grown organically.”

Purva has big hopes for her organic agricultural company going forward. She is now submitting an application for a government grant to construct an 8,000 square meter Net house, which will let her to cultivate a greater range of crops. She also wants to establish a demonstration farm so that other would-be organic farmers might take inspiration from it. “We’re working on creating modules and partnerships to help others get started with organic farming,” she continues.

The tale of Purva Jindal is one of tenacity, ardor, and a readiness to take chances. She has not only achieved success by leaving the family company and going into the unknown, but she is also making a positive impact on her community’s future. Her tale demonstrates that defying convention and succeeding in a whole new sector is achievable with the correct attitude and perseverance.