Success Story: Sumila Jayaraj is earning crores of rupees annually from coconut business
Success Story: Keralan Sumila Jayaraj never imagined that her riches would be turned upside down by the coconut industry. Sumila, a former employee, now manufactures a variety of coconut-based goods. Her goods are sold all over the globe by her firm, Greenaura International. Every year, Sumila’s company brings in crores of rupees.
Sumila, a native of Thrissur, Kerala, never imagined she would work in the coconut industry. After getting married, Sumila relocated to Mumbai. She eventually became a mother to twins. She spent all of her time caring for the kids and the home. Her spouse moved to Dubai for employment after six years. The kids were preoccupied with their academics. Under such circumstances, she considered taking a job.
Returned to Kerala
Sumila returned to Kerala after deciding she would take a job. She began working for a firm that produced virgin coconut oil here. Here, she handled client calls, emails, and other correspondence. She became interested in the virgin coconut oil industry when she was employed here. Compared to regular coconut oil, virgin coconut oil is much superior. It has additional nutrients as well.
She founded the business in this manner
Sumila became a member of the company’s board of directors. However, Sumila’s job was challenging since she was the only woman on the board. Under such circumstances, she made the decision to resign from her position in order to launch her own company in 2011.
The next year, in 2012, Sumila established a tiny manufacturing business called Greennut in a shed close to her home with two ladies and a driver, investing around Rs 15 lakh. It was used to make coconut-based goods including milk powder, desiccated powder, virgin coconut oil, etc.
After just a year, I received a large order
Sumila had to deal with a lot of business-related issues at first. However, in 2013, she received an order of Rs 1 crore, which altered her fate. He established Greennut International, a small proprietorship, in 2021. With an investment of around Rs 2 crore, it was eventually renamed Greenaura International.
Business expanded throughout several nations
Under the Greennuts brand, Greenaura now offers around 13 goods for sale on its website. Coconut milk, coconut oil, dry coconut powder, coconut vinegar, and coconut pickles are among the products prepared using fresh coconut. According to Sumila, no chemicals are added to any of the items, which are 100% organic.
Demand for the firm is quite high in the US, Malaysia, Singapore, and Europe. His firm brings in Rs 20 lakh a month. In other words, she makes Rs 2.40 crore a year.
